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Every issue follows a simple format – one big idea, applied to your numbers and your growth. Here’s a taste.

THE OBSESSED ENTREPRENEUR

Issue 12 – Thursday Edition

this week

Why most business owners are scaling the wrong thing – and how o tell if yours is one of them.

Scaling a business that isn’t profitable yet is one of the most common – and most expensive – mistakes in business. This week we break down the three numbers that tell you whether you’re ready to scale, and what to fix first if you’re not.

  • The number: Your gross profit margin - what is should be at your stage and what it means if it's not.
  • The move: The one pricing adjustment most service businesses avoid because it feels uncomfortable - and why it's usually the fastest lever.
  • The mindset: Why 'more clients' is usually the wrong goal - and what to focus on instead.

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