The Growth Academy that puts you in control of how your business grows.
Join a structured twelve-month curriculum taught by qualified advisors. Eight areas, forty-two modules, monthly in-person training, quarterly 1:1 check-ins, and a community of business owners going through the same work. You grow the business across the year.
Free · 45 minutes
10,000+
ACCA
250+
Master’s & PhD
Qualified Team
Live
Accounting
Advisory
Acquisitions
The five pillars of the Growth Academy.
Five parts that make up the twelve months.
01
The Growth Curriculum.
Forty-two modules across eight areas. Members work through at their own pace and come back to it as the business grows. Plus a library of templates ready to drop straight into the business – offers, lead gen, sales scripts, follow-up sequences, etc. High achieving guest entrepreneurs are brought in to teach throughout the year, sharing what’s working in their businesses.
02
Live, in-person monthly Academy Day.
Once a month, members get together for the Academy Day – a full day in-person with Ben and the team. The biggest part of how the Academy works: live teaching, coaching and getting on with the work. Each session expands on a specific part of the curriculum, in depth, with the atmosphere of being around other owners doing the same. Every session is recorded, and the library stays with members across the year.
03
Bi-weekly group coaching calls.
Bi-weekly group Zooms with Ben and the team. Q&A sessions for members to bring whatever they’re working on between Academy Days. Hot-seat feedback on live problems, accountability and a shot of inspiration to keep you building and pushing for growth.
04
Regular one-to-one accountability calls.
Phone calls from the team across the year. The team keeps track of where you are, and looks for what’s stopping you or needs unblocking. These calls keep you on track when life gets in the way, which it does – and keep you connected to the team across the year.
05
Community, network, relationships.
Twelve months with other ambitious business owners – at Academy Days, on the coaching calls, in the chats in between. Most spend their time surrounded by people who don’t get what they’re doing. The Academy connects you with others who are doing what you’re doing, who get it without needing it explained, who push you forward. Members get inspired, encouraged, supported. They share what’s working, help each other through what isn’t, do deals together, refer business and grow together.
“I’d been stuck in marketing courses for years. Obsessed gave me a system I could finally use. First £25k client came within a week.“
Hannah · VR tech business owner
Eight areas, taught online through classes, in the order a business gets built.
Brand and foundation first. Then marketing, social media, lead generation, pricing, sales, overcoming objections, mastery and scale. Together, they build a growing business you’re in control of.
01
Brand & Foundation
Most business owners can’t tell you in one sentence who they’re for, what they do or why anyone should choose them. By the end of this, you can – and your brand is already making that case for you before you’ve said a word.
How a real business actually grows into something that scales over time, and the specific shift in how you spend your time that gets you out of the day-to-day work and into running it properly.
How to turn the skill you've already got into a service people actively seek out, positioned so clearly that when a prospect is weighing up their options, you're the obvious one to go with.
The single sentence that answers “why you” for any prospect reading your website, hearing your name or sitting opposite you in a sales call - written so clearly it does most of the convincing on its own.
A brand identity that carries the case for choosing you across every touchpoint a prospect encounters, so by the time they actually speak to you, they've already decided you're the one they want to work with.
The exact audience already ready to buy what you sell, where they spend their time online and offline, and how to be in front of them at the moment they're deciding who to give their money to.
02
Marketing & Visibility
Most owners do marketing in bursts – a flurry of posts, a website tweak, then quiet again for weeks. By the end of this, you’ve got a system that brings the right enquiries in steadily, across the platforms you own on ground that’s properly yours.
The same recognisable brand voice across your website, your social profiles and every channel a prospect might find you on, so the message they hear is the same whether they land on LinkedIn, Instagram or your homepage.
Social profiles that do the work of selling the brand for you - targeted messaging, banners and imagery that signal to the right person exactly what kind of business they're looking at the moment they find you.
Pages on your own ground that capture leads, convert visitors into prospects and move your audience off rented platforms onto a list that's properly yours to work with.
A free offer the right prospect wants - so they hand over their email willingly, you build a list of warm leads you own outright and the trust between you starts before any money changes hands.
03
Content & Audience Growth
Most owners post sporadically and watch their audience grow in fits and starts. By the end of this, you’ve got a daily content rhythm earning attention from the right people, an audience that comes back and a way of turning that attention into real conversations with prospects who want what you sell.
Posts, videos and articles that stop the right person mid-scroll - showing them the problem they've been ignoring and the fact that you happen to be the answer.
A daily content rhythm that turns a sporadic audience into one that waits for the next thing you post, instead of forgetting you exist for weeks at a time.
How to move a prospect from a comment on one of your posts to a DM, from a DM to an off-platform conversation and from that conversation into a paying client - the whole thing built organically over time.
The website, page and social analytics that tell you which of your content is doing the work - so you can double down on what's earning attention and stop spending time on what isn't.
04
Pricing, Offers & Profit
Most owners are pricing by what feels right and hoping nobody pushes back. By the end of this, you’re pricing with method – charging what the work is properly worth, with offers built to deliver enough that nobody’s pushing back and the data underneath telling you exactly what to build next.
How to position your price - whether you're going premium or budget - so you attract the right clients at the level you want to work at, without the guesswork and the anxiety that come from picking a number based on what feels okay.
How pricing really works in a buyer's head - anchoring, decoy effects, tiered pricing - and how to apply it so your price points land cleanly without you having to defend them.
How to read what your competitors are charging, line your price up to the value you're delivering and stop quietly undervaluing your own work the way most owners do.
Paid offers with a clear, tangible result for the client - the kind that delivers exactly what was promised, builds the reputation that brings referrals on its own and leaves clients happy because the thing you said would happen, happened.
How to use the data your lead magnets and opt-ins are already collecting to understand what your audience really wants - and refine the offers around what the numbers are showing you on the ground.
How to take what the data is showing about your audience and build the next offers around demand that's already there - so every product launch is responding to something the audience has already signalled they want.
05
The Sales Conversation
Selling is the skill most business owners were never taught – and the one most coaches and courses won’t teach properly either. By the end of this you’ve got the craft of it: the questions that uncover what a prospect really needs, the conversations that build trust without pressure and the discovery call that turns interest into a paying client.
The hands-on craft of selling, built step by step through real practice - so by the time you're sitting in a live sales call, the skill is muscle memory you can rely on under pressure.
How to build trust through the conversation itself, so a prospect closes because the conversation took them there naturally - and you've put aside the pushy tactics that make most owners feel awful about selling in the first place.
How to ask the questions that get a prospect to tell you what they really need solving - so when you present your solution, you're answering the thing they've already told you matters most.
The kind of questions and insight that position you as the expert from the first few minutes of the conversation - so by the time you're presenting anything, the prospect's already listening because they trust you can see what they can't.
How to turn the first thirty seconds of a cold call or networking introduction into proper connection - so by the time the prospect realises you're selling, they're already invested in the conversation.
How to run a discovery call that turns curious interest into a real opportunity - the structure, the questions and the moments where most owners lose a prospect, and how to keep them all the way to the close.
06
Discovery & Closing
Most owners can run a sales conversation but struggle to land it in a yes. By the end of this you’ve got a discovery and close process that runs the same way every time – from the first question you ask to the moment a prospect agrees to work with you – so closing stops being the part you brace yourself for.
The questions that get a prospect to open up about what they really want and why they want it - so by the end of the conversation, they're treating you as an advisor who's trying to help, and acting accordingly.
How to surface the real cost of doing nothing - so a prospect builds their own urgency to act - while qualifying out the ones who aren't ready or aren't the right fit before you've spent serious time with them.
How to gain consent first, then present a tailored solution that meets exactly what the prospect told you they need - kept tight enough that they stay with you all the way through.
How to guide a client to the buying decision so naturally that the close happens by itself - the conversation just ends in a yes, because by that point yes is the obvious next step for them.
07
Objections & Persuasion
Objections are where most sales conversations die – and where most owners panic, fold or push. By the end of this, you can read the resistance for what it is, dissolve it without pressure and turn the moment a prospect pushes back into the moment they agree to work with you.
How to handle the objection a prospect raises so that it becomes the moment the conversation moves forward - empathy doing more work than persuasion ever does.
The psychology behind why people say yes - commitment, consistency, social proof, scarcity - applied to a sales conversation so a prospect lands on the decision themselves, with you having quietly helped them get there.
How to know your offer deeply enough that every pitch is tailored to the person in front of you - so when concerns surface, you handle them with answers you've already thought through.
How to spot the common triggers of a prospect's resistance and dissolve them as soon as they appear - through active listening and the kind of clear, jargon-free communication that earns trust from someone who's been spoken at by every other service provider they've met.
How to hear an objection as the prospect showing you exactly what they care about most - and use it as the opening that turns the conversation into something they trust.
How to lose the fear of rejection through consistent practice and a different way of thinking about what you're doing in a sales call - one where you're offering help, and a prospect can say no without it costing you anything.
08
Mastery & Scale
Most businesses grow because the owner is still pushing them. By the time you reach this, yours is compounding under its own weight – sales and marketing working as one engine, guarantees that close, ROI you can articulate clearly to anyone who asks and the kind of predictability that means you know which moves are coming next month and why they’ll work.
How to communicate the financial and non-financial return on your offer so clearly that the value answers the price on your behalf - so by the time a prospect's thinking about cost, they've already calculated they're getting more than they're paying.
How to use storytelling to make your pitch land emotionally - so what you've said becomes the thing a prospect remembers about you in a market that's full of people saying similar things.
How to design the kind of guarantee a prospect remembers - money-back, satisfaction, performance-based - so the final layer of doubt comes off and the sales that have been sitting on the fence finally close.
How to sell in a way that builds the relationship for the long run - the kind of client who buys once and then becomes the repeat customer and referral source that compounds the business behind the scenes for years.
How to wire your sales and your marketing into one force - so the marketing warms prospects up before they even speak to you, and the sales conversation closes them because the work's already half done by the time it starts.
How to make a single sales conversation do two jobs at once - closing the client in front of you and surfacing exactly where the business should grow next based on what the conversation just told you.
How to feed real client feedback straight back into the business - so growth becomes something you can see coming a quarter or two in advance, because the data underneath is telling you what's about to play out.
Working through eight areas across twelve months. By the end, the business grows because of how you’ve built it underneath – and you’re properly in control of where it goes next.
Free · 45 minutes
For the owners who want more.
The Academy is how we help you control the growth of your business. Above it sit two levels – one as an upgrade, the other strictly by invitation.
Very Obsessed People
Exclusive dinners at landmark venues throughout the year, with Ben and a small handful of other V.O.P. owners. Membership is kept at 30 places. A monthly 1:1 and access to the advisory team is also included.
Different landmark venues each time, across the UK. Six dinners a year, every other month. We book the venue and cover the bill - you turn up and enjoy.
Ben hosts, sometimes with one of the team alongside. A small group of other V.O.P. owners. We celebrate the wins, talk collaborations, opportunities, and soak up the experience.
A monthly 1:1 with an advisor or accountant from the team, on building your business. You can choose the same person across the year, so the relationship deepens, rather than starting from scratch every time.
Direct contact with the advisory team between your monthly 1:1s - for the questions and check-ins that come up across your V.O.P. year.
When Obsessed seeks partners for acquisitions, V.O.P. members have the opportunity to join first, ahead of the wider investors network.
1:1 With Ben
The highest level. For owners who want to work directly with Ben.
Everything in the Academy and V.O.P., in full - with added extras.
A direct, working relationship with Ben - unfiltered input on your business, from someone in the thick of building an acquisitions group.
Acquisitions, exits, capital structure, investor readiness and scaling at pace.
The Obsessed Accounting team behind you for financial modelling and deal analysis.
“Within 90 days we’d added £40k in monthly recurring revenue. But the bigger shift was control – for the first time, the growth was structured, repeatable, and mine to steer.”
Abigail · aesthetics clinician
Who the Academy works for.
The Academy works for ambitious business owners at different points.
You’ve got a skill, but haven’t built a business around it yet. The Academy takes you through the steps a business needs, in the order it needs them: the offer, the audience, the way you sell, the pricing, the first paying clients.
The business is running, but the monthly income is inconsistent. The Academy gives you the marketing, sales and structure that produces reliable income and a repeatable system you can depend on.
By this stage, the business continues to grow, and the work shifts to taking yourself out of it. We focus on building the team, the systems and the structures that mean the business can run without you being everywhere at once.
Your advisory session, then twelve months of structured growth.
From your first call to twelve months in. Here’s how it works.
01
45 minutes on where the business is and where you want to take it.
You’re sat down with the advisory team – the people you’d be working with – going through the business properly. Numbers, what’s working, what’s holding it back. By the end you know where things sit and what’d move them forward.
Free, always
02
Whether the Academy’s the right choice – and if so, which level fits.
On the call itself, the advisory team gives you a straight answer: whether the Academy is right for where you are, which level fits, what it’d take to do it. If we don’t think we can deliver for you, we’ll say so.
Same call
03
The fit has to work both ways, and if it doesn’t, we’ll say so.
What gets you approved is ambition, the right fit and a business model the Academy can build on. If those line up, we’ll push you to take the space. If they don’t, we’ll tell you straight, so you don’t spend a year trying to build something that can’t be built.
By application
04
Into the Academy, and the growth begins.
Once the space is yours, you’re into the Academy on day one. You’re introduced to the materials, onboarded onto the calls and welcomed into the community of other business owners who are going through the same journey you are.
First month in
05
A year of structured growth – through training, coaching and people who hold you accountable.
Eight areas of the curriculum, monthly in-person training days, training Zooms in between, quarterly 1:1 check-ins to course-correct, and people watching the growth and pulling you up when it slips.
365 Days
The growth
Twelve months in – the business continues to grow. And you’re in complete control of where it goes next.
I watched business owners receive answers to individual problems, but no guidance for the business as a whole. So I built something different.
I’ve trained over 10,000 entrepreneurs. Spent years working alongside accountants, advisors and coaches at every level of the industry. And the same thing kept happening, in business after business.
An accountant who spoke to the owner once or twice a year, with no connection to what the business was trying to achieve. A coach who’d never run a business themselves, charging thousands to teach others how to run one. A wealth advisor who didn’t understand the company generating the wealth in the first place. Each one giving individual input, but none looking at the whole business. And then the owner – left in the middle trying to connect everything together.
I built the alternative. An ACCA-regulated accounting practice, experienced advisors who run real, profitable businesses themselves, with Master’s degrees as a minimum across the team, a founder doing a PhD whilst developing a fully accredited Master’s in Entrepreneurship, and an active acquisitions programme putting money behind everything we teach.
Qualified accountants and experienced advisors, looking at your whole business at once, giving you full control of your business. The way it should have been from the start.
Ben Jacob-Smith
10,000+ trained · Active acquirer · PhD researcher
Over 250 five-star reviews. Here’s what they’re saying.
Every review below is public, verified and unedited.
The most commonly asked questions, answered.
If yours isn’t here, it’ll get answered on the Advisory Session.
01
What does the Growth Academy cost?
Investment is discussed on your Advisory Session, with your numbers in front of us. The right level depends on where you’re at, and you’ll know exactly what it costs and what it covers before you decide anything.
02
What’s the time commitment?
Around two days a month with the team, plus the work you put in on your own business between sessions – which is where most of the change happens. Paced across twelve months.
03
Do I need my accounting sorted first?
No. The Growth Academy and Obsessed Accounting are separate products. Advisory works best when the numbers underneath are reliable, which is why qualified accountants are part of the Academy team either way.
04
I’ve only got an idea. Is it too early?
No. The Academy starts at the very beginning – turning what you know into a business that pays, building the brand, finding the first clients. You don’t need a running business to join; you need to be serious about building one.
Take back control of your business.
In 45 minutes, we’ll identify the biggest opportunities and the biggest areas where you’re losing control across your numbers, growth and long-term wealth. If there’s a way we can help, we’ll show you what it is. If there isn’t, you’ll leave with a clearer plan of what to do next.
Your numbers should make decisions obvious. If they don’t, something important is missing in how they’re being used.
Your growth shouldn’t feel inconsistent. If it does, it isn’t being driven by a repeatable, reliable system.
Your wealth should be building every day. If it isn’t, value isn’t being retained in the business efficiently.
Free · 45 minutes